Gold Council joins Dubai Shopping Fest again

January 19, 2009

Commodity Online
NEW DELHI: In its bid to promote gold across the globe, the World Gold Council (WGC) has decided to participate in the Dubai Shopping Festival 2009 in collaboration with Damas.

Since the inception of this festival, WGC has been a very enthusiastic partner of the Dubai government in supporting its various activities — the most prominent among them being the annual Dubai Shopping Festival which has significantly contributed towards the city’s success and recognition as the ‘City of Gold’.

On every purchase of gold and jewellery worth Dh500 at one of the participating Damas stores, the customer will be entitled to one raffle coupon and enter into a daily draw to win gold.

This mega promotion offered during the biggest regional shopping bonanza will give five shoppers the chance to win 100gm of gold every day and four lucky winners will also get an opportunity to win the grand prize of 1kg gold each.

Yogaani Bhatia, World Gold Council’s Jewellery Marketing Manager, UAE said: “Dubai’s growing international trade makes it a very attractive hub and the gold trade continues to gain from this escalation. Dubai Shopping Festival persists to lure residents and tourists with its comfortable opulence combining it with exciting activities and the World Gold Council is both proud and pleased to extend its participation with Damas for this successful endeavour.”

The 14th edition of the grand event is scheduled to take place between January 15 and February 15 2009 and retailers in the city have reportedly stocked up on the latest and most trendy designs of the season with an eye on international fashion trends.

In UAE, the increase in gold demand reached 22% in tonnage terms; equal to 56% increase in value terms.

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