Pak gold jewellers too feel the heat

February 11, 2009

Commodity Online
NEW DELHI: After Surat, Pakistan’s gems and jewellery sector is reeling under severe crisis following the global meltdown and demand fall.

A seminar on alternative metals for jewellery organised by the Pakistan Gems and Jewellery Development Company (PGJDC) at its Gems and Jewellery Training & Manufacturing Centre (GJTMC) at lahore discussed the emerging situation and came to the conclusion that it is necessary for the industry to concentrate on alternative metals for jewellery manufacturing.

The seminar was told that rising prices of gold and its jewellery may affect the gems and jewellery business.

The meet opined that Pakistan jewellery industry could also work on semi-precious metals such as silver, copper, brass, bronze, titanium and precious metal clay for making jewellery.

Different metals could be combined to create favourable combinations for better quality jewellery. As Pakistan has witnessed a steep rise in gold prices and subsequent downtrend in gold jewellery consumption worldwide as well as locally, it is imperative for the jewellery industry to consider alternative metals because this way they would not only avoid possible slowdown in their business but would continue to expand by producing jewellery through other low-priced metals.

There was huge demand of artificial jewellery worldwide and Pakistani jewellery exporters could tap the huge potential and establish their brands as well.

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